Schema for Organizations and Products
Schema is structured data that all the major search engines like Google, Bing and Yahoo are working together on. With everyone working together on it you can see why it is so important that your business implements Schema throughout your website. To break it down structured data just lets the search engines understand your website, business and content better. This is good for your business because it ensures that all the search engines know who you are, what you do and all the products you have for sale. Schema correctly implemented can also have your social sites be visible for your company in the knowledge graph of Google. That is the little card that you see on the side of search results that list your company’s name, address, phone number, etc.
There are many different types of Schema that you can implement on your website, and it can be difficult making sure all your set up and markup is correct. Below is an example of organization schema, which should be present on every page of your website. This is what search engines see when visiting our website.
Notice how not only our structured data markup lists our company name, phone number, address, and areas served it also tells the search engines exactly what social media profiles truly represent our company online. This same process can be done to list all of your business locations, detail all of your products and services, including pricing, sku, pictures, etc.
Having this correctly placed on your website without errors is becoming more and more important and will have an effect on your companys search rankings at some point, ie will cost you new clients. It also helps users find exactly what they are looking for and allows your website to have rich snippets displayed within the search results.
Would you like to discuss your company’s website and Schema implementation with us? Just click here and shoot us a message and we will schedule a time to discuss your options and a plan.