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The Difference Between Albany SEO and PPC

What difference will PPC and SEO make for your business

It can be very difficult for a business owner to decide which avenues of marketing they should spend their valuable advertising dollars on. With millions of different ways to spend your hard earned cash we know you are looking for the advertising avenue that will generate you the largest ROI. In short the answer for local businesses is by having quality approved search engine optimization techniques applied to their business.

PPC vs. SEO

The most common question when it comes to internet marketing is what the difference is between Albany SEO and PPC (pay per click) is. The video below highlights the differences between the two and highlights the positives and negatives of PPC campaigns. To sum it up pay per click is like putting a Band-Aid on your hand when you cut off your finger while SEO is getting a brand new hand that works and looks better than it did before.

 

If you want to make more money, grow your company for long term stability, and just overall have a better online presence than Search engine optimization with Cloudy Zebra is the way to go. Click here if your serious about growing your company with a local business in Albany providing world class seo services for businesses just like yours.

We are a local business located in the Capital Region at 31 Burning Bush Blvd Ballston Lake, NY 12019 and can be reached by phone at 518-288-8736.

Kick your competition in the face

SEO for Roofing Contractors in Albany

Marketing for Roofers in Albany, NY

Cloudy Zebra SEO announced recently we are currently taking on one roofing contractor in Albany, NY. Only 1 roofing company will be able to work with us so we will not be helping out your competitors and just focusing on helping you dominate the local search traffic when people are looking for someone to do their roofing projects. You need to already be established with a good reputation and able to take on new clients every month to be able to have us help you be found on Google page 1.

Why use us for your internet media marketing?

We are a local search engine optimization company located at 31 Burning Bush Blvd, Ballston Lake, NY 12019 with a telephone number of 518-288-8736. We have well over 10 years experience growing national comapnies and local businesses just like yours with videos, pictures, posts and internet marketing. You can read all about our team members and why we started our business here. We do the work in house in America so no you won’t be receiving and broken English emails or calls from our company, sorry to totally ignore the industry standards. We’re going to be working with 1 roofing client in and around Albany, New York including Rensselaer County, Albany County, Saratoga County and Schenectady County.

Towns we will market you in

The towns a roofing company can cover are:
Albany, Altamont, Berne, Bethlehem, Colonie, Cohoes, Coeymans, Green Island, Guilderland, Knox, Menands, New Scotland, Ravena, Rensselaerville, Voorheesville, Watervliet, Westerlo, Rensselaer, Troy, Berlin, Brunswick, East Greenbush, Grafton, Hoosick, Nassau, North Greenbush, Petersburgh, Pittstown, Poestenkill, Sand Lake, Schaghticoke, Schodack, Stephentown, Castleton-on-Hudson, East Nassau, Hoosick Falls, Nassau, Valley Falls,  Schenectady, Duanesburg, Glenville, Niskayuna, Princetown, Rotterdam, Delanson, Scotia, Duane Lake, East Glenville, Mariaville Lake, Alplaus, Mechanicville, Saratoga Springs, Ballston, Charlton, Clifton Park, Ballston Lake, Corinth, Day, Edinburg, Galway, Greenfield, Hadley, Halfmoon, Malta, Milton, Moreau, Northumberland, Providence, Saratoga, Stillwater, Waterford, Wilton, Ballston Spa, Round Lake, Schuylerville, and Waterford. If your area isn’t listed here contact us to discuss your internet media needs.

search volume of people looking for a roofing company in albany ny

Marketing for Roofing Companies in Albany

Roofing SEO in Albany, NY

Cloudy Zebra SEO is happy to announce that we are currently accepting one roofing contractor to do business with in and around Albany, NY. We will only be working with 1 company so that we can help dominate the local search results for your business and will not help your competition. If you are looking for how to grow your roofing company, how to get more clients or just make more money roofing, than we may want to work with you. You must have an established roofing company and be able to handle additional clients each month.

Why Cloudy Zebra for your SEO?

We are a local internet media marketing agency located at 31 Burning Bush Blvd, Ballston Lake, NY 12019 and can be reached at 518-288-8736. We have years experience growing local businesses and national companies with internet marketing and internet media. You can read about our team members here. We do our work in house right here in the good old United States so you don’t have to worry about broken English emails or telephone calls from our company. We’re accepting 1 client for roofing company SEO in the Capital district of New York, which includes Albany County, Schenectady County, Rensselaer County and Saratoga County.

Areas we are currently accepting clients in

The towns and cities within these counties we are accepting a roofing company for are:
Albany, Altamont, Berne, Bethlehem, Colonie, Cohoes, Coeymans, Green Island, Guilderland, Knox, Menands, New Scotland, Ravena, Rensselaerville, Voorheesville, Watervliet, Westerlo, Rensselaer, Troy, Berlin, Brunswick, East Greenbush, Grafton, Hoosick, Nassau, North Greenbush, Petersburgh, Pittstown, Poestenkill, Sand Lake, Schaghticoke, Schodack, Stephentown, Castleton-on-Hudson, East Nassau, Hoosick Falls, Nassau, Valley Falls,  Schenectady, Duanesburg, Glenville, Niskayuna, Princetown, Rotterdam, Delanson, Scotia, Duane Lake, East Glenville, Mariaville Lake, Alplaus, Mechanicville, Saratoga Springs, Ballston, Charlton, Clifton Park, Ballston Lake, Corinth, Day, Edinburg, Galway, Greenfield, Hadley, Halfmoon, Malta, Milton, Moreau, Northumberland, Providence, Saratoga, Stillwater, Waterford, Wilton, Ballston Spa, Round Lake, Schuylerville, and Waterford. If your area isn’t listed here contact us to discuss your internet media needs.

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Mobile Friendy Design


If you could prevent your website from losing 60% of its visitors, would you?
How much would you pay to not only stop this from happening – but gain a clear
and distinct edge over your competition? (Hint: If they don’t prevent this
from happening, they’ll be seeing exactly the same disastrous effect)
What if you could protect your lead flow (or dramatically increase it)… for
less than the price of a cheap cup of coffee per day for just one year?
The truth is, this is not speculation. It’s literally happening right now.
If your website hasn’t been affected – it will be… very, very soon.
My name is Dennis; I’ve been a computer programmer for over 30 years,
and helped businesses increase their customer acquisition (via internet) for
10 of those 30 years.
You can say I know the internet inside out.
And what I’m discussing here is the fact that 60% of all customer searches
are on mobile. It’s crucial to be seen by those customers.

If you can’t be found on mobile – you lose – and your competitors win.
Simple formula.
(Here’s an article on those numbers: Worldwide, More Than Half Of Google’s Searches Happen On Mobile)

The reason I’m reaching out to you today is I’ve looked at your site, and your
site is ‘not up to code’ – according to Google.
(See for yourself!: Google Mobile Friendly Test)
Google is rewarding sites that are mobile friendly and ranking them higher.
This means, if your competitors are mobile friendly, Google will prefer to have them
higher in search results when a customer searches for your market on their mobile devices.
Translation?: Visitors/customers end up on your competitors’ mobile-friendly websites instead of yours.

Don’t take my word for it, here’s what Tech Crunch had to say about it:
Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important
And Venture Beat:
Google will start ranking ‘mobile-friendly’ sites even higher in May 2016
Here’s the thing…
Being mobile is crucial to either keep your traffic or ‘steal’ it from
your competitors who aren’t mobile-friendly.

HOWEVER, this doesn’t necessarily mean more sales.

Let me explain…

Even if you get more eyes on your new mobile-ready site, potential customers are very finicky.
If they don’t find what they want in 5 seconds, or less, they move onto the next
website in their search results…

• A visitor wants to be able to click a button that instantly dials and connects with a real person FAST!
• Or he/she wants to share the page to an interested friend instantly – and it needs to be easy
• Maybe the visitor wants to simply send you an email for more info before talking to a live person

ALL this (and more) needs to be at their fingertips the moment they hit your site.

The good news is:
Many business owners don’t realize this – which could be a huge advantage to you.

The bad news is:
Since your site isn’t doing this – you’re losing visitors to your competition.

We know how a website visitor ‘ticks’ and what drives the sale.
When visitors leave your competitors’ website, and visit yours – we know how to lock them in.
How? Your competitor doesn’t know how to handle a mobile visitor and
we can help you with this!
They’ve likely hired a company whose sole purpose is creating a mobile-friendly site; when that’s
only part of the equation.
(REF: Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing)

Of course, this is where we come in.
This is what we do – drive sales! We know tech plus marketing – when most only know one or the other.

And it all starts with a mobile-friendly AND mobile-sale-friendly site.

We know how to make your website mobile-friendly – ALL without changing your regular non-mobile site you have now.

And we can do this within 3 days of starting. (yep, we’re very efficient)

I created this ‘mock up’ for you to check out: Your Mobile Preview Link
It’s what your website can look like on mobile – and how it fares ‘mobile-wise’.

Notice, with the mockup, visitors have the ability to instantly call you or get directions.
All your copy/content is still there to help convert them to a viable prospect.
They don’t have to hunt down any of this information – it’s all right there!

By making mobile design and functionality a priority, we help businesses close the sale much
faster because we understand conversions!

Unlike other companies that will simply make your site mobile-friendly, and not have any interest in actually driving sales – We’re centered on increasing your sales.

Let’s talk more…

Click this link: Schedule a call

and choose a time that’s best for you to talk further. (I’d recommend sooner than later)
We’ll personally call you at your convenience, for no more than 30 minutes (I know your time is precious).

We can discuss your business and how my team and I can help.

 

 

Insurance Marketing

Insurance Marketing that Works

Internet Media marketing for Insurance Agencies and Insurance Agents

insurance agents stay compliant with online rules

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insurance agents get listed on maps

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more traffic to your site

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more leads

How Does Yahoo treat no-follow links

Yahoo and no-follow links

A very common question among those in the search engine optimization (SEO) field revolves around the question of no-follow links. A no follow link is a back-link to a website that the referring website has tagged as a no follow link. This no follow attribute signals to search engines that the link is real but should not be followed by the spiders, or crawlers. Many immediately think that these type of links do nothing to help your online presence.  But that is just non-sense. While you may not get all the “juice” from these links transferred to your website you will certainly increase your trust flow and show the search engines that you are a website that matters and provides user content that is really for the users and not just for some SEO back-link campaign.

Loren Baker wrote to Google, Yahoo and Ask and asked them point blank about no-follow links to help clear this subject up. Yahoo responded and said they do indeed index no-follow links and pass traffic through them. They do however not pass the anchor text and attribution over to the website being linked to. Below is the beautiful info-graphic he added to his article.

no follow links on yahoo
Loren Bakers info-graphic

 

 

 

 

 

 

 

What this basically means is Yahoo does indeed use no-follow links as part of their algorithms but it doesn’t hold the same weight for adding juice to your actual website as a normal back-link. So if you have the chance at receiving a no-follow link from places such as Wikipedia, Facebook etc then you absolutely should take them. But also remember all back-links are not created equal and you should not be trying to get every back-link you possibly can. That is some old black hat techniques that end up hurting your website rankings rather than helping them. Search engines main goal is to provide accurate and helpful search results for users inquiries. If you have a valuable site these search engines want to know about your site and want to display them proudly in their results. The better a search engine can provide answers and information to it’s users the more trust that company has and more people will use them, knowing they care about solving the problems rather than just displaying random pages with no useful user content.

 

If you are confused about back-links or would like to learn how your company can be found online then contact Cloudy Zebra SEO, a local Albany SEO agency.

 

What is SEO

If you own a business, or ever registered a website you are well aware of the fact that you will be offered SEO services by almost everyone. Now if you are a business owner that has traditionally relied on word of mouth only, or if you just started you may be asking yourself What the hell is SEO and why does everyone try to sell it to me?

What the hell is SEO and why does everyone try to sell it to me? Click To Tweet

Look, I know your email is filled with people offering you SEO and other website services (heck Cloudy Zebra might have even sent you one of those emails that you never open.) Side note anything we send is worth opening haha. Also if you turn on the radio, tv, facebook or drive you will see and hear commercials, ads and billboards. Most of the ads you see and hear are for annual contracted plans that basically don’t help you. You pay a lot of money to feel like you are doing something, yes I’m talking to you Times Union, Yellowpages, and TownSquare.

 

Look if you want to pay Yellowpages $1200 for a crappy video no one will watch have at it. But if that’s all you want I can do that for $1100 and save you some cash. Or we could actually review all your business information and plans and create something that will actually be seen and help your company make money, not lose it.

Look if you want to pay Yellowpages $1200 for a crappy video no one will watch have at it. Click To Tweet

But what exactly is SEO and why do you need it? Well SEO stands for Search Engine Optimization, basically SEO done correctly helps your website, video, or product be found in the organic search results of Google. Organic search results are the results you see with out the “ad” next to them. There are 10 organic searches per page in Google and if you are searching for a local business, service or product you may also see a little slice of Google Maps with 3 listings. This area is called the Google Snack Pack, hey I don’t make up the names but that must be a fun job to have.

cheap seo packages in albany don't work

I don’t have to tell you how important it is to be on page 1 of Google searches, you already know the vast majority of people only look at the first page. So if your website isn’t on that page chances are you are not going to get any leads or new customers from search results. Which means you are losing a ton of money to those 10 companies that are on the first page. SEO helps get you there. There is a ton of things to do for SEO on any website, video or product. That is why I cringe when I hear this $99 or $199 a month services being offered. There is NO WAY you are going to get any meaningful increase in your online traffic at these prices, there is just too much involved period!

yellow pages don't work

 

SEO done properly consists of all sorts of variables if you are looking for meaningful search result changes that will actually last. Each business and site will be different but some of the main things that happen during the optimizing are:

  • Optimizing the words on your website
  • Optimizing the pictures on your website
  • Optimizing the description of the pictures on your website
  • Optimizing the code in the pictures on your website
  • Optimizing the headers and footers
  • Optimizing the link placements to the other pages on your website
  • Making sure people can find you on social media
  • Providing great content
  • Sharing on social media
  • Having other sites recognize your site as important
  • Making great videos
  • Sharing great videos
  • Providing valuable information to your customers, not just coupons and sales pitches.
  • Optimizing the mobile portion of your website

Those are just a few of the things that need to be done when SEO is being done properly for you, and that is just the start! Most of the other things just don’t make any sense to people who aren’t in the field of internet marketing, like if the guys over at Curry Freeze started telling me how they make their homemade ice cream. Or if the crew at KLR Roofing started to tell me how to roof a house. I would understand the basic principles of what they were doing but not all the technical details of what is really involved. As a client once told me the whole world has the same mentality “everybody’s job is easy, except mine.”

the whole world has the same mentality everybody's job is easy, except mine. Click To Tweet

 

So now you have a little more understanding of what is involved with internet marketing and search engine optimization and the next time you are offered services for a couple hundred bucks a month you can scratch your head and wonder how any one could actually help you grow your online presence for less than the guy at McDonald’s makes. Also beware of anyone promising a #1 ranking! It is impossible for anyone to know what Google will do tomorrow. Also if you want your rankings to stick it will take time. In a competitive market you are looking at 6-9 months to be on the first page. The beauty of doing it correctly though is once you are up in the rankings you can really scale back, and your monthly price should reflect that.

 

Visit this link if you want a free SEO audit of your website.

 

Internet Marketing Motivation and Quotes

Matt and Steve from Cloudy Zebra both love to read. We also love to share some of our favorite quotes and knowledge nuggets across some of our social media platforms from time to time. Check out some of the posts from our instagram account and be sure to follow us there if you like what you see here. Feel free to tag us in your favorite quote so we can take a look!

Remember everything you do is marketing, from blog posts, pictures, videos, answering the telephone, sending an email…everything and everyone in your business is part of the marketing team.

be a starter and market your business in albany scratch your own itch when inventingPlannig is guessing with business plans one dart at a time not enough time is no excuse for your marketing no exit strategy needed make a dent in the universe with our albany internet marketing firm albany internet marketing ignore the real world live it or leave it with your company kick ass half is better than a half assed whole just start your business in albany failure is not a rite of passage in Albany small business marketing even wrong decisions are progress carry less marketing weight in albany